Epic Pu'er Marketing Project
Epic Pu'er is a flagship brand under Pu’er Sunwah National Tea Co., Ltd., and a joint venture controlled by Sunwah Group and Pu’er State-owned Asset Administrative Committee. As one of the key leading enterprises in Pu’er, Pu’er Sunwah National Tea Co., Ltd. has won the title of Yunnan Province Technology-based Enterprise, and its brand Epic Pu'er has been named as Famous Trademark of Yunnan Province.
Raw materials are selected from 26 ancient tea mountains in Pu’er, including Jingmai Mountain, Wuliang Mountain, Laowu Moutain, Fenghuang Mountain, Bangwei and Guoqing, as well as from famous tea mountains like Laobanzhang, Yiwu, Bingdao, Xigui and Mengku in Yunnan Province. Thus far raw and cooked Pu’er tea leaves like Pu’er Renjia, Tengtiao Tea and Ziweishang led by Epic Pu’er, Pu’er Shaihong Series and E-commerce Series like Paopu have been launched.
Multidimensional Product System
Methods of Cooperation
We mainly sell Epic Pu’er Series and Rendeyin Series Pu’er tea leaves, and have now include Yixing Duyunju raw ore red enameled teapot products according to market requirements. Such a multidimensional product system has allowed us to better meet market requirements and serve terminal customers.
In 2014, Tianyi Conference & Exhibition entered into a cooperation agreement with Epic Pu’er, in which Tianyi Conference & Exhibition was designated to take charge of comprehensive operation of Shandong market! Epic Pu'er is a flagship brand under Pu’er Sunwah National Tea Co., Ltd., and a joint venture controlled by Sunwah Group and Pu’er State-owned Asset Administrative Committee. Over about 6 years of market cultivation and operation, the Company has established about 30 franchised distribution cooperative stores in Shandong Province.
In 2018, the Company registered its self-owned tea culture brand Rendeyin. Tea culture oriented and quality based, Rendeyin has unfolded in-depth cooperation with multiple senior tea companies based in the places of origin, and re-designed modern tea products compliant with market requirements and customized products for enterprises, individuals and clubs. For compliance with market requirements and high cost-efficiency, the products have won the favor of customers since their launch to the market.
As tea leaves and teaware can’t be separated, we partnered up with Yixing Duoyunju in 2019 to meet customers’ teaware requirements. Duoyunju is an original brand committed to manufacturing raw ore red enameled teapot products. The quality and reasonably-priced products have won the favor of customers since launch to the market.
Selected Products of Epic Pu'er
Selected Products of Rendeyin
Selected Products of Epic Pu'er
Over the years, Epic Pu'er has held a number of tea parties. Themed tea parties are hosted every month to gather tea enthusiasts, and enhance interaction and fan loyalty. Meanwhile, we organize in-store tea parties and new product recommendation tea parties for our franchised stores twice or four times a year to help them maintain customers and provide professional guidance.
In light of the tea party theme, we will unfold related tea party activities like Tea and Teaware Matching, Tea and Han Chinese Costume Integration, Encounter of Tea and Fragrance. These activities have showcased the diversification of tea, and spread tea culture in a more fun and extensive manner.
The quiet tea parties transmit power time after time. When we offer a cup of tea to others, a message of affection is conveyed.
At the beginning of each tea party, the mind needs to be calmed first after the guests take their seats. To better enjoy tea, we meditate, relax and try the after the afternoon completely.
No matter in what form, tea parties are always centered on tea tasting and appreciation. If there is something wrong about the tea in a tea party, such event will lose its meaning, especially a tea party held and attended by professionals. The importance of tea to tea parties is evident. Therefore, finding and sharing good tea is a key part of high-level tea parties.
Over years of efforts, we have developed a set of internal professional training materials for sales practices. Franchisees can master effective professional knowledge through in-store learning, or utilize internal materials to train their employees and gain a further understanding.
Epic Pu'er has further established the professional tea ceremony training course composed of primary tea ceremony training, professional tea ceremony specialist training and professional tea house management training.
1.Small-class teaching, tutoring one by one, hands-on teaching.
2.Practical operation centered, hands-on operation in class.
3.Theories are explained in practical operation to facilitate learning.
4.The course won’t be ended until you learn it.
5.Three practical courses for different tea ceremony foundations are offered with a focus on tea ceremony enlightenment and training: zero foundation elementary course, tea products based intermediate course and creative design enhancement course.
We adopt the method of cooperation most suitable to the city where the potential franchisees are located based on mutual exchange and communication. On the premise of low entry requirements and easy operation, we will design tea shops, tea houses and tea clubs which comply with local development.
In recent years, we tend to adopt the partnership system to recruit new partners at three levels—shop partners, area partners and city partners. Partners are entitled to seven support services provided by our headquarters to ensure a virtuous circle.
Tel: 0531-81758658 13065076666
Address: 6 Luoyuan Street, Lixia District, Jinan, Shandong Province